Forecasting Method for Small Industry

Almost all of the human activities always directed to a future condition, that we can’t know the state sure. The same thing also happens to firm activities. A firm does the activities to reach something in the future and to consider the condition that probably happen in the future. Sure we can’t know the condition in the future so that the firm must work with the orientation to the future that isn’t sure.

Minimization of the certainty can do with the method or forecasting techniques. Forecasting method can used to identification the condition of future, so that from the result of forecast, the executive of firm make the planning that they need for doing in the future. For making a forecasting started with explore data from the past with develop the design of data, with the conclusion that data design at the past will be repeat again in the future, example based on data and experience of twelve month ago, firm profit in every January decrease than other month. Based on that design, the firm should forecast that in January next year will happen again the decrease of the profit.

Forecasting is very important to compose marketing strategy, that marketing is one of important activities to develop product sales. Marketing strategy is a integrated action to competitive specialty that continuous that very important in a firm. The change in business world that so fast make firm should be give the response of the change that happen, central problem that now faced of firm is how the firm can make the best strategy so that firm can survive and develop. The purpose will be reach if the firm does the process of marketing effective. In small industries also need best marketing strategy so can bring a big profit.

One of activities that can be the base in make marketing strategy of firm is forecasting. Forecasting, as a tool, provides marketing management with data and information about sales volume project, project cost, market share, magnitude of target markets, and other areas of marketing planning and control. With forecasting, the firm can anticipate planning for the future. In a small industries, can used some techniques that popular in forecasting for planning production level, sales cost, and product marketing.

Written by : Stephanie Maria